Imagine that you have the ideal prospect and project come into your remodeling business. The project is exactly what your team excels at and the homeowners are wonderful. They have a realistic budget and everything is looking great.
What are you going to do to reel that project in?
You’re going to pull out all the stops with your sales process! I bet you’ll ask a lot of great questions so you truly understand what they’re looking for and what they value. You’re going to send them a professional appointment confirmation email between the initial phone call and in-person meeting.
You’ll show up on-time for the in-person appointment – looking sharp and with a smile on your face. You’ll bring your A game to that first appointment and work hard to connect and build trust with them. You’ll explain your process in crystal clear detail and share great design ideas. That handwritten thank you note will hit the mail the day after the initial meeting.
You’ll pull out all the stops.
The same level of effort, planning, and differentiating your company from others needs to go into your employee recruiting.
If you’re like most of your colleagues in the remodeling industry, a huge pain point is finding quality, skilled help. It’s an employee’s market out there and supply and demand are in the skilled tradesperson’s corner.
If you’re going to convince that new lead carpenter to sign on with you, chances are he or she (and their spouse a lot of the time) are going to need to be convinced that it’s worth leaving their current company to come over to your team.
Be sure to explain to them how you can help them. Let them know that your employee’s health and happiness are a top priority and that you offer a great work environment. Sell every little point of difference and benefit that you have. Reach out to them quickly when they submit their resume and follow-up in a personal and solid way.
Look at your employee recruiting in a new way: Recruit your team members with the same effort and tenacity that you would the perfect remodeling prospect.
