Moving Beyond DIY Marketing: How This Remodeler Transformed His Website and Strategy
In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business.
Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you’re looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what’s possible—and why it matters.
Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency.
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Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/
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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!
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Takeaways
Marketing is essential for remodeling businesses.
A strong online presence helps attract ideal clients.
Education builds trust with potential clients.
Understanding client fears is crucial for effective marketing.
Content should address client needs and concerns.
Strategy should precede tactics in marketing efforts.
Emotional connections enhance client relationships.
Video marketing can effectively convey messages.
SEO is vital for generating leads.
A unique selling proposition differentiates your business.
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Chapters
01:51 The Importance of Marketing in Remodeling
03:13 Peter Ranney's Marketing Philosophy
04:55 Transitioning to CGN for Website Development
07:00 Understanding Client Needs and Fears
10:01 The Role of Education in Remodeling Marketing
12:58 Addressing Client Concerns Through Content
16:02 Strategy Before Tactics in Marketing
18:02 Creating an Emotional Journey for Clients
20:37 The Importance of Feature Projects
23:20 Showroom as a Marketing Differentiator
25:02 The Role of Video in Marketing
27:22 SEO Strategies and Results
32:50 Revamping Unique Selling Propositions
36:47 Tracking and Analytics for Improvement
