Building a Remodeling Brand: Marketing, Storytelling, & Client Experience

What does it take to build a standout remodeling business? Michael and Danielle Gutelli of Clark + Aldine join Remodelers On The Rise to share their journey from different career paths to running a successful design-build firm together. Kyle and the Gutellis discuss the importance of branding, storytelling, and creating an exceptional client experience—plus the lessons they’ve learned along the way. If you’re a remodeler looking for inspiration and practical strategies, this episode is a must-listen!

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights!

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Takeaways:

• Branding Matters More Than You Think – Establish a strong brand identity with a professional logo, a clear style guide, and consistent messaging across all platforms to build recognition and credibility.

• Tell a Story with Your Marketing – Use social media, blogging, and project naming strategies to create engaging narratives around your work. Clients connect with stories, making them more likely to choose you.

• Deliver a Complete Client Experience – Going beyond construction by offering interior styling and sourcing furnishings can elevate your service and differentiate your business from competitors.

• Document Every Project from Start to Finish – Take professional photos and videos of every stage of a remodel. Hire a stylist and photographer if needed to ensure your final presentation is polished and marketable.

• Refine Your Processes and Procedures – Clearly document your workflows, from pre-construction planning to project management, so your business can scale efficiently without losing quality.

• Leverage Social Media and Digital Tools – Platforms like Instagram and Pinterest aren’t just for inspiration—they’re powerful lead generation tools. A strong online presence can drive referrals and organic traffic.

• Authenticity Builds Trust and Loyalty – Be yourself in your marketing and client interactions. Clients choose remodelers based on relationships, and staying true to your brand will help attract the right customers.