Two lead scenarios: which would you prefer? “Hi Kyle, my name is [ ] and I was referred to you by one of your happy clients." “I found you online when searching ‘kitchen remodeling’ can you come out and look at our...
Two lead scenarios: which would you prefer?
Most of our attendees chose number one. But why? The lead is already somewhat qualified. They understand the work that you do, and have the trust of a friend (the referrer).
Why are referrals so powerful?